In addition, it is crucial to decide the type of event from the beginning. It would be appropriate to name the event in line with its concept and content. Your event's name creates the first impression of your event. Once you define it and put it on paper, any step afterwards should serve that main purpose. Your purpose can be informing audiences about industry innovations, recruiting talents for a governmental institution, showcasing your new products or matching startups and investors. It is crucial to identify your purpose just like you are building and positioning a new brand, including your target audience. Here we want to keep the pre-period long enough to get prepared properly and let you be ready with contingency plans as possible as you can.ġ- Defining your event’s purpose and setting event objectivesĮvery event has a purpose, whether you define it properly or not. Yet, for a big global conference, it is necessary to start working months prior to the event. Remember that preparation time will vary depending on the concept, the participant number, and the extra activities planned at the event.If you are planning a closed internal company webinar for instance, even 1 month can be enough to plan it. Consider the size of your event before implementing your plan. It is important to begin planning your event as early as possible and stick to it throughout the process. Since we are mainly focusing on the preparation period of virtual events, a large part of our list will consist of the pre-event phase. We will divide our virtual event planning checklist into 3 different phases: Pre-event, Event-Day and Post-Event. This checklist will be specific to virtual events -whether it is a two-hours webinar or 1 week summit. Of course you can modify all the phases, items and definitions based on your event needs. That’s why we will form this checklist based on certain stages. It is easier to make the planning specific to different phases of the pre-event period. Defining ticket tiers and launching ticket sales.Choosing your event management platform.Preparing event sponsorship options and looking for sponsors. ![]() Securing event speakers, moderators, MC’s. ![]()
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